Roman Geißler - Attorney Roman Geißler

Social Media Law in Germany and DACH Region

Influencer campaigns in Germany and the DACH region require more than just creative content – they require legally sound contracts. Advertising labeling, usage rights, and clear terms and conditions are regulated by law and often subject to legal warnings. As a German lawyer and compliance officer, I help agencies, managers, and brands avoid legal pitfalls – with contracts that work.

Legal Guide for Influencers: The Right Entry into the German Market

Do you want to make it as an influencer in Germany? Then good reach isn't enough – what matters here is what's in the contract. Influencer Legal Guide shows international creators what matters legally: from fair contracts to advertising labeling to protecting your content and rights.

Influencers and contract law – old wine in new bottles?

In the dynamic world of influencer marketing, influencers have largely replaced traditional sales representatives, serving as authentic brand ambassadors to reach target audiences in real time. But behind the seemingly casual content lies a tough business. For brand owners and agencies, this presents not only new opportunities but also significant legal challenges.

Artificial Intelligence and Copyright – What you should know about AI-generated content

The use of AI to create content raises numerous legal questions, especially with regard to copyright. Who is the author of AI-generated texts, images or videos? In our article, we clarify which legal uncertainties exist and what should be considered when using AI content on websites or social media.

AI tools as a risk to know-how and business ideas – Deceptive security through conventional NDAs

The right combination of legal, technical and organizational measures (TOMs) is crucial to effectively protect confidential information while companies take advantage of AI tools. Integrate TOMs explicitly into your NDAs, require in-house training and protect yourself against new AI risks. I am happy to provide you with further support!

Ruling simplifies integration of general terms and conditions in business contracts between companies

A landmark ruling by the Bavarian Supreme Court now allows the simplified integration of general terms and conditions (GTC) into business contracts between companies. Even if GTCs are only accessible online, they can be effectively incorporated into contracts, which offers companies considerable flexibility in contract design.

Poor Performance Facebook Opinion and Elimination of Compensation for Managing Directors of GmbHs – 3 Judgements in Favor of Employers That Cause Attention to Pay

Read here more regarding new labor sentences as guidelines for employers handling matters in the D-A-CH Region.

Bye-Bye Arbitration Courts in Germany?

Good news for international trade disputes! Germany has passed a law establishing specialized commercial courts and chambers that allow proceedings in English. This could enhance Germany's appeal as a litigation venue and reshape the landscape of commercial disputes. Stay tuned!

WennDann – ToDo in case of cyber attack

Cyber attacks are a growing threat to SMEs. Given geopolitical tensions, it is crucial to be prepared. If an attack occurs, immediate action should be taken: stop attackers, investigate the incident and assess the risk to those affected. Long-term security strategies help prevent future attacks. Acting quickly minimizes damage and strengthens security.

Need2Know – Compliance with AI in Operations

The development of generative artificial intelligence requires clear guidelines in companies to ensure employment law risks and the protection of personal data. Many employees already use private AI tools, which poses potential risks to company data. Employers should act proactively, offer training and introduce binding guidelines. A general ban is often not practical; a balanced approach is crucial.

Author: Roman Geißler