{"id":132656,"date":"2025-05-27T09:23:01","date_gmt":"2025-05-27T07:23:01","guid":{"rendered":"https:\/\/geissler-legal.de\/allgemein\/influencer-und-vertragsrecht-alter-wein-aus-neuen-schlaeuchen\/"},"modified":"2026-04-08T11:07:23","modified_gmt":"2026-04-08T09:07:23","slug":"influencer-e-diritto-contrattuale-vino-vecchio-da-bottiglie-nuove","status":"publish","type":"post","link":"https:\/\/geissler-legal.de\/it\/rechtsbeitraege\/influencer-und-vertragsrecht-alter-wein-aus-neuen-schlaeuchen\/","title":{"rendered":"Influencer e diritto contrattuale: vino vecchio in bottiglie nuove?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"
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Nel dinamico mondo dell'influencer marketing, gli influencer hanno ampiamente sostituito i tradizionali rappresentanti di vendita per raggiungere il pubblico target in tempo reale, diventando veri e propri ambasciatori del marchio. Ma dietro un contenuto apparentemente casuale si nasconde una realt\u00e0 difficile. Per i titolari di marchi e le agenzie, ci\u00f2 comporta non solo nuove opportunit\u00e0, ma anche notevoli sfide legali.<\/p>\n<\/div>","protected":false},"author":2,"featured_media":132594,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[1076,1099],"class_list":["post-132656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rechtsbeitraege","tag-internationales-wirtschafts-und-vertragsrecht","tag-roman-bosco-geissler"],"acf":{"header_address.Content":"","header_opening_hours.Content":"","header_phone_number.Content":"","child_entity.Value":"","001_page_meta.page_image10.Id":11,"001_page_meta.page_image9.Id":11,"001_page_meta.page_image8.Id":11,"001_page_meta.page_image7.Id":11,"001_page_meta.page_image6.Id":11,"001_page_meta.page_image5.Id":11,"001_page_meta.page_image4.Id":11,"001_page_meta.page_image3.Id":11,"001_page_meta.page_image2.Id":11,"001_page_meta.page_image1.Id":11,"0001_website_meta.site_logo.Id":5441,"galleries_enabled.Value":"true","multi_language_maps_enabled.Value":"false","001_page_meta.featured_image_mobile.Id":132594,"001_page_meta.featured_image.Id":132593,"001_page_meta.content_image_3.Id":null,"001_page_meta.content_image_2.Id":null,"001_page_meta.content_image_1.Id":null,"parent_entity.Value":"Roman Bosco Geissler","type_entity.Value":"rechtsbeitraege","0001_website_meta.site_logo_inverted.Id":null,"02_hero_content.hero_image3.Id":null,"02_hero_content.image_hero_content3.Id":null,"02_hero_content.image_hero_content2.Id":null,"02_hero_content.image_hero_content1.Id":null,"heading_hero_benefit3.Content":"","heading_hero_benefit2.Content":"","heading_hero_benefit1.Content":"","heading_hero_slider.Content":"","02_hero_content.hero_image8.Id":null,"02_hero_content.hero_image7.Id":null,"02_hero_content.hero_image6.Id":null,"02_hero_content.hero_image5.Id":null,"02_hero_content.hero_image4.Id":null,"top_heading_hero.Content":"

Gei\u00dfler Legal - Kanzlei f\u00fcr internationales Wirtschaftsrecht und Verhandlungsf\u00fchrung<\/div>","02_hero_content.hero_image2.Id":null,"02_hero_content.hero_image1.Id":null,"hero_content_form_benefit2.Content":"","hero_content_form_benefit1.Content":"","hero_content_form_benefit3.Content":"","hero_content_form.Value":"","hero_gallery_enabled.Value":"false","main_heading_hero_cta.Value":"\/kontakt","main_heading_hero_cta.Attribute":"Kontakt","sub_heading_hero.Content":"Compliance optimierte Rechtsberatung f\u00fcr Ihre Gesch\u00e4ftst\u00e4tigkeit - ganzheitlich, l\u00e4nder\u00fcbergreifend, kosteneffizient.\n","main_heading_hero.Content":"Influencer und Vertragsrecht - Alter Wein aus neuen Schl\u00e4uchen?","subheading_contact_form.Content":"","contact_area_contact_form_phone_text.Content":"","contact_area_contact_form_name_text.Content":"","contact_area_contact_form_message_text.Content":"","contact_area_contact_form_mail_text.Content":"","contact_area_contact_form_button_text.Content":"","contact_form.Value":"","contact_address.Content":"","opening_hours.Content":"","map.Value":"","heading_contact_form.Content":"","telephone.Value":"","e-mail.Value":"","e-mail.Attribute":"","calendly_enabled.Value":"false","contact_image_enabled.Value":"","contact_maps_enabled.Value":"","calendly_url.Value":"","calendly_url.Attribute":"","online_form_name.Content":"","online_form_source.Value":"","testimonial3_customer.Content":"","04_social_proof.testimonial1_image.Id":null,"04_social_proof.testimonial2_image.Id":null,"04_social_proof.testimonial3_image.Id":null,"04_social_proof.google_places_review_image.Id":null,"04_social_proof.social_proof_background_image.Id":null,"heading_social_proof.Content":"","google_places_id2.Value":"","google_places_id.Value":"","testimonial1_customer.Content":"","testimonial1_text.Content":"","testimonial2_customer.Content":"","testimonial3_text.Content":"","testimonial2_text.Content":"","custom_reviews_enabled.Value":"","anwalt_de_widgetcode.Value":"","anwalt_de_enabled.Value":"","google_places_enabled.Value":"","google_places_reviews_enabled2.Value":"","google_places_reviews_enabled.Value":"","google_places_review_url2.Value":"","subheading_social_proof.Content":"","google_places_review_url.Value":"","social_proof_enabled.Value":"true","social_proof_disclaimer.Content":"","benefit_1_text.Content":"","05a_benefit_area.benefit_3_image.Id":null,"05a_benefit_area.benefit_2_image.Id":null,"05a_benefit_area.benefit_1_image.Id":null,"05a_benefit_area_enabled.Value":"true","benefit_heading_enabled.value":"false","benefit_heading.Content":"","benefit_3_text.Content":"","benefit_3_heading.Content":"","benefit_3_icon.Id":"","benefit_2_text.Content":"","benefit_2_heading.Content":"","benefit_2_icon.Id":"","benefit_1_icon.Id":"","benefit_1_heading.Content":"","benefit_1_widgetcode.Content":"","benefit_2_widgetcode.Content":"","benefit_3_widgetcode.Content":"","intro_heading.Content":"Influencer und Vertragsrecht - Alter Wein aus neuen Schl\u00e4uchen?","intro_text.Content":"
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Influencer haben herk\u00f6mmliche Handelsvertreter weitgehend abgel\u00f6st. Sie sind die neuen Markenbotschafter. Sie ersetzen klassische Vertriebskan\u00e4le. Sie erreichen Zielgruppen in Echtzeit \u2013 und transportieren Markenwerte authentisch wie nie zuvor.<\/p>\n

Doch hinter dem scheinbar lockeren Content steckt ein knallhartes Gesch\u00e4ft. F\u00fcr Markeninhaber und Agenturen<\/strong> kann das teuer werden. Denn hinter jedem Posting stehen wirtschaftliche Interessen \u2013 und rechtliche Compliance Risiken.<\/p>\n

Die juristischen Risiken sind dabei nicht neu \u2013 erscheinen aber in einem neuen Gewand.<\/p>\n

Hier sind die 7 Tods\u00fcnden im Agentur- und Influencervertragsrecht<\/strong>\u00a0die man aus anwaltlicher Sicht unbedingt vermeiden sollte:<\/p>\n<\/div>","intro_gallery_enabled.Value":"false","05a_content_intro_enabled.Value":"true","overview_heading.Content":"","overview_text.Content":"","overview_cta_lead_in.Content":"","overview_cta.Attribute":"","overview_cta.Value":"","05b_content_overview_enabled.Value":"true","detail_heading_opt2.Content":"3. Kein Witz: Vertragsstrafen bleiben ein scharfes Schwert","05c_content_detail.image_product5.Id":null,"detail_text_opt2.Content":"

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Werbepost nicht ver\u00f6ffentlicht? Markenversto\u00df? Exklusive Kooperation missachtet? Hier greifen \u2013 wie bei klassischen Vertriebspartnerschaften \u2013 Vertragsstrafen. Doch diese sollte angemessen und konkret beziffert sein, damit sie sp\u00e4ter auch vor Gericht halten und nicht vom Richter kassiert werden, um dem Worst Case - dass dann \u00fcberhaupt keine Vertragsstrafe mehr gilt - effektiv vorzubeugen.<\/p>\n