Social Media Law in Germany and DACH Region
Influencer campaigns in Germany and the DACH region require more than just creative content – they require legally sound contracts. Advertising labeling, usage rights, and clear terms and conditions are regulated by law and often subject to legal warnings. As a German lawyer and compliance officer, I help agencies, managers, and brands avoid legal pitfalls – with contracts that work.
Legal Guide for Influencers: The Right Entry into the German Market
Do you want to make it as an influencer in Germany? Then good reach isn't enough – what matters here is what's in the contract. Influencer Legal Guide shows international creators what matters legally: from fair contracts to advertising labeling to protecting your content and rights.
Influencers and contract law – old wine in new bottles?
In the dynamic world of influencer marketing, influencers have largely replaced traditional sales representatives, serving as authentic brand ambassadors to reach target audiences in real time. But behind the seemingly casual content lies a tough business. For brand owners and agencies, this presents not only new opportunities but also significant legal challenges.
External AI Officer
Artificial Intelligence and Copyright – What you should know about AI-generated content
The use of AI to create content raises numerous legal questions, especially with regard to copyright. Who is the author of AI-generated texts, images or videos? In our article, we clarify which legal uncertainties exist and what should be considered when using AI content on websites or social media.
AI tools as a risk to know-how and business ideas – Deceptive security through conventional NDAs
The right combination of legal, technical and organizational measures (TOMs) is crucial to effectively protect confidential information while companies take advantage of AI tools. Integrate TOMs explicitly into your NDAs, require in-house training and protect yourself against new AI risks. I am happy to provide you with further support!
Intellectual property
warning, injunction, damages
Media law
Ruling simplifies integration of general terms and conditions in business contracts between companies
A landmark ruling by the Bavarian Supreme Court now allows the simplified integration of general terms and conditions (GTC) into business contracts between companies. Even if GTCs are only accessible online, they can be effectively incorporated into contracts, which offers companies considerable flexibility in contract design.
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