Suspected tax fraud by influencers: Investigations in NRW and other federal states

North Rhine-Westphalia is investigating influencers who defrauded the tax authorities of around €300 million. 200 cases are already underway, with losses amounting to millions. A special team is examining 6,000 data records from social networks to prove tax evasion. North Rhine-Westphalia Finance Minister Optendrenk emphasizes: "The tax investigation department is taking a close look."

Social Media Law in Germany and DACH Region

Influencer campaigns in Germany and the DACH region require more than just creative content – they require legally sound contracts. Advertising labeling, usage rights, and clear terms and conditions are regulated by law and often subject to legal warnings. As a German lawyer and compliance officer, I help agencies, managers, and brands avoid legal pitfalls – with contracts that work.

Legal Guide for Influencers: The Right Entry into the German Market

Do you want to make it as an influencer in Germany? Then good reach isn't enough – what matters here is what's in the contract. Influencer Legal Guide shows international creators what matters legally: from fair contracts to advertising labeling to protecting your content and rights.

Influencers and contract law – old wine in new bottles?

In the dynamic world of influencer marketing, influencers have largely replaced traditional sales representatives, serving as authentic brand ambassadors to reach target audiences in real time. But behind the seemingly casual content lies a tough business. For brand owners and agencies, this presents not only new opportunities but also significant legal challenges.

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