Price and territorial agreements, bonuses and discounts, advertising and (cold) acquisition – what do you need to know as an entrepreneur in antitrust and competition law?
Structurally, not so much at first. However, you should systematically ensure from the beginning of your projects that you and your employees play within the rules of the game, both in B2C business and in B2B contracts:
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The rules of B2C law, the so-called fair trade law, are regulated in Germany in Sections 1 ff. of the UWG.
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The rules of the game in B2B law, the so-called antitrust law, are regulated in Germany in Sections 1 ff. GWB and Art. 101 ff. TFEU.
These rules, with many other implications under European law, are the absolute basis for acting compliantly in competition. Save yourself warnings, denunciations of competitors to the supervisory authorities, cease-and-desist declarations that are punishable by law, and many other measures by competitors and whistleblowers that are always likely to cause reputational damage.
In the fast-moving and dynamic world of commercial law, it is therefore crucial to understand and comply with the legal framework in its international interrelationships. Companies face complex challenges, particularly in competition law and compliance assurance. From drafting and reviewing contracts to monitoring anti-competitive practices and ensuring compatibility with the German Act Against Unfair Competition - I offer you comprehensive support to minimize legal risks and ensure fair competitive conditions. Find out how I can help you to draft your contracts in accordance with the law and put your business practices to the test. Together we will ensure that your company is not only legally protected, but also remains competitive.