Geißler Legal - Specialized Lawyer for Compliance & International Commercial Law

Social Media Law in Germany and DACH Region

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How to Build Bulletproof Influencer Agreements and Spot the Legal Red Flags

Legal Must-Haves for Agencies, Talent Managers & Brands

Running influencer campaigns in Germany or across DACH?
Then you know: Creative storytelling can cross boundaries – but contracts and social media compliance are the foundation and the be-all and end-all for your business success.
German law sets strict rules for commercial content, branded partnerships, and creator collaborations. From contract validity to ad disclosure, even small mistakes can trigger real legal consequences.
As a licensed German Attorney and certified Compliance Officer, I support international agencies, talent managers, and brand teams stay in control — with smart, market-adapted legal setups for every campaign phase.
How to Build Bulletproof Influencer Agreements and Spot the Legal Red Flags
What Your Campaign and Influencer Contracts should cover

What Your Campaign and Influencer Contracts should cover

  1. Solid & Enforceable Terms
    Define scope, timelines, usage rights, approvals and termination conditions — fully compliant with German law (§§ 305 ff. BGB, AGB review required).
  2. IP & Licensing Rights
    Who owns the reels, captions, and visuals? For how long? Get it right from the start (UrhG, MarkenG).
  3. Mandatory Ad Disclosure
    Influencer content must be clearly marked (e.g., Anzeige). Avoid exposure under § 5a UWG and landmark rulings like Cathy Hummels.
  4. KPIs & Performance Clauses
    Set CPM (contsct-per-mile price), content frequency and performance – and define what happens if they are not met.
  5. NDAs & Confidentiality
    Protect campaign strategies, brand assets and budgets from leaks or misuse.
  6. Content Review & Approval
    Secure your brand integrity through clear approval rights and legal safeguards (Freigabevorbehalt).

  7. Crisis Exit Options
    Define your rights in case of reputational risks, non-performance or breach (penalties, extraordinary termination).
Make it legal-proof!
If you're investing in creators, invest in contracts that work. I’ll help you stay ahead, stay protected and successful.
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International Lawyer & certified Compliance Officer

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Roman Bosco Geißler

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